The pressure to look good? Think of the search for the perfect wedding dress - and multiply by 10.
"The challenge is something new and interesting, something that someone did not know what I have not seen a million times to do before. You have the combination of accessibility and to find ways of being in front. And of course the Oscar you to be glamorous, "says Rachel Zoe, who is paid by celebrities in the style of them for special events, interviews and site visits.
Artists are not immune to the insistence on the red carpet hype. For a candidate for best actress nominee Viola Davis and most of all finding the right dress is "very important. I will not look too bad. I see that I belong on the red carpet, and I'm comfortable on the red carpet and I'm in the paper came to me at this point in my life, and that is a mirror image of myself and who I am as a woman of a certain age and color. will always be with me to give my best. Try not to wear a mask. Only I, "he said.
Newcomers and aspiring actress Rooney Mara says she is going well with his. "I do not think in terms of saying what people think or want or. Try to feel something I feel comfortable in. I like to find fashion, but if not easier, I will not use it," he said .
Earn seamstresses
Of course, for Lister, look and feel their best on a night splashiest her career. But for people who are involved in the garment industry, is a great company and carefully staged. When a name on the door's bold design for a big event like the Oscars, the reward is immense.
This applies to the establishment and seamstresses to come and go, as Brett Heyman, who is the creator of the line from the clutches of Edie Parker recently by Debra Messing, Brnice Bejo and Evan Rachel Wood is performed. His collection is eccentric in competition with the pillars of events, such as Judith Leiber and Roger Vivier, and every time an A-lister, select a bag and identified in blogs and magazines, the exposure is invaluable.
"It's great for brand awareness, and hopefully that leads to sales," says Heyman. "Personally, it's very flattering and gratifying."
In general, a designer knows that the creation of his examined by a star and designer of the star. But Madonna, off-the-rack Reem Acra, was struck a pose on the red carpet at the Golden Globes in January, the clothing manufacturer is not sure if he scored a cabinet run.
"You can never predict whether it will happen or not. You get one shot. Only by choosing this particular dress is amazing. She took it upon himself," said Acra. "It is our brand () on the plane from scratch. We are seen by all."
All very secret
And the designers to ensure this, hiring PR firms to inundate the media with advertising every minute of what was on Oscar night. But despite the long process of nailing the perfect outfit, most of the actresses, especially those who as leader of the Oscar - Academy Awards held not even talk to hear their names called on nomination morning.
"I do not want to jinx," says Leslie Fremar stylist who wedding dresses Charlize Theron, Reese Witherspoon and Julianne Moore. "That means you can not prepare in advance. Once the notice is published, call your client to the concepts and discuss what you think. Access to the designers."
And turn away. In general, Zoe said, is a symbiosis, a collaborative process. "Often it's the design of the house who want to dress my client, but is usually for guidelines for colors and fabrics," he said.
Sometimes he has 15 accessories for a dress. Sometimes there is only one. For something as important as the Oscars, the stars are prone to a lot of accessories that have gone before the big day.
"There are a lot of back and forth on the sketches, patterns, fabrics, accessories," said Zoe.
"The usual"
Of course, more fame, more extensive options. The real A-list women who always seem to find the best-dressed list, can a designer have a high level (Gucci, Versace and Dior) as a dress for her. Hathaway at the Oscars last year, hosts, was most of his eight eyes, as, like Keira Knightley stunning one-shoulder Vera Wang concoction from 2006, colored by Maggie Gyllenhaal in Dries Van Noten in 2010, played by Jennifer Garner Valentino Miracle of 2004 Gwyneth Paltrow and Ralph Lauren dress from the year 1999.
"I would prefer the path of habit," said Fremar. "There is something special. No one has ever seen. If you ask some people that outlines ideas for you to decide, you pick one then. You can see what the dress will look like.
"His intentions are for them to wear this dress. A lot of work goes into it, and basically agree with this dress from scratch. Or you have two people make a dress, and select one to the end."
Therefore, high-level design is, honesty is an absolute necessity: Never clothiers along chains, since the cost of creating something from nothing, is considerable. Zoe says that he had never applied more than three dresses, and she always plays fair with the designers.
"I tell them this is not a guarantee, and I will have more data," he said. . "I do not like people I say," Hey, it's up to two dresses, and yours is one of them. "Do not tell anyone what to wear until they are in the car on the way to the room."
It is also possible to get something vintage, like Julia Roberts in 2001, with Valentino and Beyonce in 2005 in Atelier Versace. These clothes "tend to be very original choice, and no one has seen or tasted before," said Fremar.
Your worst nightmare
But you may run the risk of approving a design used by another person before the prices of some major event: That's what carried with Witherspoon, who was at the Golden Globes in 2006, a Chanel creation of Kirsten Dunst in the happened in 2003.
Another option is to borrow a dress one of a kind - as a luxury creations in the latest haute couture shows in Paris seen - and change it to suit the user. In this case, a sample must be large (ie, a 0 or 2). "You can connect and try out the clothes they want," said Fremar. "You try to take pictures and make a decision about what works. The day, you must usually a wedding dress and backup."
The competition for expensive thread is wild. Some celebrity stylists hoard clothes, and vie for the best.
"I had stylists who are friends and we will send the clothes together," said Zoe. "But there are other designers who have been dressed for the Oscars, because even if your customer does not take it, do not want someone else to carry it. It is wrong to do to the designer. It is bad karma . "
The design houses have wised because they realize the value of the presence on the red carpet. "The clothing is at your own pace. If the dress does not work, pick up at your door the next day," says Fremar.
The day after the Oscars?
If it is sewing, "most designers want their clothes back in time," said Zoe. "It is different every year. Some come from the designer, because they like to archive."
Of course, if Vera Wang and Marchesa Georgina Chapman to beat their works from the ground up, chances are, they are yours.
Because it's not like someone is not something that has appeared in thousands of photos slip. "If an Oscar dress is made for a customer can of course be maintained," said Fremar. "Overall, cleaned and packaged in a very safe place."
